How BreedAware decides what belongs in a shopping guide.

Shopping display

1. Show everyday product categories only when the claim can stay narrow.
2. Turn medical, diet, and supplement topics into questions for your veterinarian.
3. Suppress medications, prescription diets, treatment supplements, and raw-diet promotion.
4. Keep Amazon prices, ratings, images, and availability on Amazon so readers can check the current listing before buying.

Language standard

Public copy should describe shopping context, not medical certainty. It can say a breed raises a question about support, traction, heat, neck pressure, feeding pace, or dental routine. It should not imply diagnosis, disease prevention, treatment, guaranteed safety, or lifespan extension.

Publishing standard

Publish fewer stronger pages. A page earns attention when it helps a shopper make a better comparison, names the limits of the advice, and gives a useful next step.